Technology firm Microsoft has partnered with India's
homegrown handset maker Micromax
to offer Windows 8.1-powered operating system (OS) smartphones in the country,
which is considered one of the leaders in emerging markets for smart devices.The
deal-announced at Microsoft's BUILD conference in San Francisco- is expected to
intensify competition in the smartphone and tablets space.
Microsoft Executive VP (Operating Systems) Terry Myerson
said: "We are thrilled to welcome 11 new Windows Phone partners since
Mobile World Congress in February, with the addition of Micromax and Prestigio just announced today".
Micromax, which
is the second-largest smartphone player in India, held about 16 per cent market
share in Q4 2013. Some its top selling models were the entry level smartphones
like A35 Bolt and A67, IDC data showed.
In addition to, the program large in addition has introduced
so it offer its Microsoft windows OS IN THIS HANDSET liberated to smartphone
and also supplement creators, a new move that will help the actual agency
tackle Google's Operating system and also Apple's iOS from the very cut-throat
clever gadgets market. This giving furthermore allows hardware companions to
deliver their buyers a new one-year ongoing to be able to Office 365. The move,
though shocking, will probably resulted in a new fiercer competition from the
smartphone and also drugs place, specifically from the history connected with
its strategies to buy the actual handset organization connected with Finnish
mobile phone machine Nokia intended for $7. Only two billion dollars.
Furthermore, Microsoft's third CEO - After Bill Gates and Steve Ballmer
-India-born Satya Nadella, since his appointment in February, has been
indicating on the company focus on mobile and cloud.
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