Technology firm Microsoft has partnered with India's homegrown handset maker Micromax to offer Windows 8.1-powered operating system (OS) smartphones in the country, which is considered one of the leaders in emerging markets for smart devices.The deal-announced at Microsoft's BUILD conference in San Francisco- is expected to intensify competition in the smartphone and tablets space.
Microsoft Executive VP (Operating Systems) Terry Myerson said: "We are thrilled to welcome 11 new Windows Phone partners since Mobile World Congress in February, with the addition of Micromax and Prestigio just announced today".
Micromax, which is the second-largest smartphone player in India, held about 16 per cent market share in Q4 2013. Some its top selling models were the entry level smartphones like A35 Bolt and A67, IDC data showed.
In addition to, the program large in addition has introduced so it offer its Microsoft windows OS IN THIS HANDSET liberated to smartphone and also supplement creators, a new move that will help the actual agency tackle Google's Operating system and also Apple's iOS from the very cut-throat clever gadgets market. This giving furthermore allows hardware companions to deliver their buyers a new one-year ongoing to be able to Office 365. The move, though shocking, will probably resulted in a new fiercer competition from the smartphone and also drugs place, specifically from the history connected with its strategies to buy the actual handset organization connected with Finnish mobile phone machine Nokia intended for $7. Only two billion dollars. Furthermore, Microsoft's third CEO - After Bill Gates and Steve Ballmer -India-born Satya Nadella, since his appointment in February, has been indicating on the company focus on mobile and cloud.